Kiss of a Vampire Poster Analysis
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Jay-Z & Bing Decoded Campaign
Jay-Z's advertisement campaign for his autobiography, Decoded is probably one of the best examples of promotional and interactive marketing. He teamed up with creative agency, Droga5 and Microsoft search engine Bing. Droga5 created and produced the campaign, putting 320 pages of the book, in a number of weird but significant places, all different sizes, all over the world. For example on cheeseburger wrappers, billboards, rooftops and pool tables. The idea was genius as the target audience was literally everyone, not just Hip-Hop and music fans. People anywhere could see the advertisement and more interestingly, the pages were put in places where the words on the page bared reference to the location, such as places were Jay--Z grew up and had memories. However this genius idea didn't top there, Jay-Z's fans could become further involved by logging on to bing.com/jay-z and follow clues to where the next pages might be put up. This was, of course to benefit the search en