e.greslow CHCHS A Level Media 17-19

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Media Theorist Semiotics - Roland Barthes This is the idea that texts communicate their meanings through a process of signification and the signs in the texts can function at the level of denotation, which involves the 'literal' or common-sense meaning of the sign, and at the level of connotation, which involves the meanings associated with or suggested by the sign. Constructed meanings can come to seem self evident, achieving the status of myth through a process of naturalisation.  Narratology - Tzvetan Todorov  Todorov says that all narratives share a basic structure that involves a movement from one state of equilibrium to another. It is said that these two states of equilibrium are separated by a period of imbalance or disequilibrium. The idea that the way in which narratives are resolved can have particular ideological significance  Genre Theory - Steve Neal Neal argues that genres may be dominated by repetition but are also marked by difference, v