Vance Joy - 'Riptide' and 'Georgia' Music Video Analysis
Economical Contexts F unding: The music video to the Riptide by Vance Joy was low budget film, with no special effects or major editing added. The Australian band are signed to Atlantic records label and this song 'Riptide'; was their first single to be released in America. On the other hand, once their popularity grew, as did their funding, the video to one of their more recent songs, 'Georgia' clearly had a far larger budget and was shot with special effects, looking more like a film, than a music video. Visually it was a lot more cinematic, and was made to have more of an effect on the viewer . The 'random' images displayed in a montage style in the video to 'Riptide' are seemingly random, but when combined with the lyrics, we see how they represent the words he is saying. This is an example of a cheap budget but meaningful music video, some may say a powerful message is displayed. The combination of elements of the media language influ