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Media Theorists & Their Theories
Media Theorist Semiotics - Roland Barthes This is the idea that texts communicate their meanings through a process of signification and the signs in the texts can function at the level of denotation, which involves the 'literal' or common-sense meaning of the sign, and at the level of connotation, which involves the meanings associated with or suggested by the sign. Constructed meanings can come to seem self evident, achieving the status of myth through a process of naturalisation. Narratology - Tzvetan Todorov Todorov says that all narratives share a basic structure that involves a movement from one state of equilibrium to another. It is said that these two states of equilibrium are separated by a period of imbalance or disequilibrium. The idea that the way in which narratives are resolved can have particular ideological significance Genre Theory - Steve Neal Neal argues that genres may be dominated by repetition but are also marked by differe...
Connotation vs Denotation - Adele & Kendrick Lamar
Connotation vs Denotation From Adele's album cover to 'Adele 25' we can see the camera angle is an extreme close up. As the camera is so close up we cannot see Adele's body language but we can see her facial expression, which seems very serious, this could connote that the songs in her album may be deep and meaningful. The cover of the album is black and white which could connote the music within the album may be of a sad, nostalgic type. The denotations of Adele's album cover shows her looking directly into the camera which could suggest that she means what she says. Adele uses a ,ode of address (staring at her audience) to entice them and make them further empathize with her lyrics. The fact it is monochrome sets the mood for the album; a solemn one. On Kendrick Lamar's album cover to 'Good Kid in a Mad City', the camera angle is mid shot and the artist, Kendrick Lamar, is looking away from the camera which could suggest he is pensive and in d...